This Ramadan, Alabbar Enterprises is taking part in the ‘100 Million Meals’ campaign organised by the Mohammed bin Rashid Al Maktoum Global Initiative (MBRGI) launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai through the CSR outreach programme named ‘Helping Hands’.
With the ‘Helping Hands’ initiative, Alabbar Enterprises has pledged to donate AED 1 for each meal a customer purchases from the outlets under their umbrella of restaurants that include: Angelina, GIA, Two at Symphony, Karak House, Markette, Social House, Parka and caya.
The MBRGI charity organisation aims to help disadvantaged individuals and families in around 30 countries in the Middle East, Asia and Africa during the holy month of Ramadan. With the 100 million meals initiative by MBRGI, Alabbar Enterprises intends to give back and highlight UAE’s humanitarian approach which is a pivotal pillar of the country’s philosophy.
“Ramadan is all about giving back to the community and this holy month we feel it is our obligation to ensure no one goes hungry. Times have been tough, however, we want to make an impact with our actions as an organisation in a way that inspires others to do the same” says Tyrone Reid, CEO of Alabbar Enterprises.
Alabbar Enterprises has always championed charity initiatives in the past, last Ramadan with the collaboration of the community ‘Helping Hands’ was able to donate a total of 10,500 meals to families in dire need for support. With this initiative this Ramadan, Alabbar Enterprises aims to promote the values of gratitude, compassion and benevolence in the community it works in.